Petra Khan is a Social Media Strategist with almost a decade of experience in Social Media. Over the last ten years, Petra has worked in various industries ranging from B2B, Healthcare, CPG, Home Decor, Non-Profit, Higher Education, Restaurant & Hospitality, Finance, Beauty, and many more! Additionally, she’s had the opportunity to work directly with North America's largest brands. Over the years, she’s been able to hone her skills and become a social media expert.
What does social media strategy mean to Petra?
Social media strategy is the equivalent of a special ops team. A social media strategist needs to be skilled in all the important facets of social media, ranging from (but not limited to) content creation & strategy, comprehensive reporting and social media audits, user-generated content strategy, community management strategy, and influencer strategy.
